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A controlled improvement

Your existing website already holds value. A redesign should account for it.

Pages found through Google, useful content, familiar journeys, forms and the domain name should not disappear by accident. Before redesigning, SDX Development inventories the current site, its limitations and the elements worth keeping.

When a redesign becomes more useful than isolated fixes.

01

The site no longer reflects the business

Your offer, team or services have evolved, but navigation and content still describe an earlier version of the company.

02

Mobile use has become difficult

Small text, unreliable menus, overflowing elements or awkward forms make simple tasks harder and can discourage enquiries.

03

Technology blocks every improvement

Unsupported extensions, difficult updates, slow pages or an unstable CMS make routine changes risky.

04

Search visibility is fragmented

Generic titles, duplicate pages, unclear URLs and missing internal links make useful content harder to find.

05

Visitors cannot see the next step

There is plenty of information, but quotation requests, calls and product discovery are difficult to reach.

06

Security is difficult to manage

Shared accounts, uncertain backups, old dependencies and forgotten access increase unnecessary exposure.

Map the existing site before moving it

An SEO migration starts with the current URL map.

Changing addresses without preparation can break links, lose accumulated signals and send visitors to errors. Existing pages are matched to the new structure before launch, including language alternatives and content that serves a different market.

  • Page inventoryUseful content, weak pages, duplicates and linked documents.
  • URL mappingKeep relevant addresses and define appropriate redirects for moved content.
  • Metadata & headingsRetain or improve them according to each page’s updated purpose.
  • Internal linksRepair broken links and build coherent routes through the content.
  • MeasurementPreserve authorised analytics and prepare post-launch checks.
  • Acceptance testingVerify forms, key pages, sitemaps and HTTP responses.

A controlled transition

From audit to release, with visible checkpoints.

The replacement is prepared separately and checked before it takes over the public site. Responsibilities and the release window are agreed with your team.

  1. AssessmentTechnology, content, SEO, available analytics and constraints.
  2. New structureInformation architecture, messages, design and elements to retain.
  3. RebuildCMS, components, content, responsive layouts and prepared redirects.
  4. Monitored releaseBackup, publication, live checks and post-launch corrections.

A targeted improvement or a complete redesign?

A rebuild is not automatically the best answer. If the structure is sound, a performance improvement, mobile fix or maintenance intervention may be enough. The audit helps choose between a focused repair, progressive modernisation and a rebuild. The published audit and intervention scopes provide an initial budget reference.

Improvements you can verify in the new version.

UX

Clarity & enquiries

A clear offer, well-ordered content and visible actions that help visitors understand the service and decide what to do next.

SEO

Search foundations

Useful page purposes, precise titles, logical internal links, structured data and a controlled URL migration.

TECH

Maintainable foundations

Supported dependencies, controlled access, backups, manageable content and media prepared for the web.

Can a redesign affect existing search visibility?

Yes, especially if pages and URLs disappear without suitable destinations. An inventory, redirect plan and post-launch checks reduce avoidable risk, but search engines may reassess pages and rankings cannot be guaranteed.

Does all the content need to be rewritten?

No. Useful content can be retained, restructured or expanded. Outdated pages and duplicates are handled deliberately, with attention to each language and market, instead of copying everything automatically.

Will the current site remain available during the work?

The replacement is normally prepared in a separate environment. The public site stays available until the switch, unless a specific constraint is identified during the initial review.

Can you take over a website built by another provider?

Yes, where access, code, data and usage rights allow a proper handover. An assessment is needed before confirming what can be reused and the scope of the work.

Website redesign for European and international teams

The first discussion establishes the current site’s limitations and how your team uses it. Remote workshops, demonstrations and written reviews keep content decisions and technical work aligned. We agree the release window around your audience and team, including who can validate forms, integrations and language versions.

Before release, URLs to keep or redirect are identified, content is matched to the new structure and important journeys are tested. Afterwards, error reports, forms and available search indicators help identify corrections. These checks limit avoidable migration risk; stable rankings cannot be promised.

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Does your website need a redesign or a focused improvement?

Share the URL, the problems you encounter and the markets or languages involved. An initial review helps distinguish immediate improvements from a rebuild that is actually needed.