Creating or re-establishing a professional website in 2026 can amount to a few thousand euros like tens of thousands of euros. across Europe and internationally, the deviation is less from the number of pages than from the perimeter actually entrusted to the provider: scoping, content, design, development, SEO, integration, online placement and long-term support.
So, what is the budget for a brochure website, an online shop or a tailor-made platform in Paris and the Paris region? This guide brings together orders of magnitude, publicly displayed prices and concrete benchmarks. Amounts are expressed excluding VAT unless otherwise stated.
The prices of a website across Europe and internationally in 2026
The following ranges are scoping markers. They synthesize public offers consulted at the end of August 2026 and the experience required for different types of projects; they do not represent an official tariff or price promise.
Type of project
Indicative budget
Landing page or site very concentrated
700 to 1 500 € excl. VAT.
Small window site
1 000 to 2 000 € excl. VAT.
Professional brochure website
1 500 to 5 000 € excl. VAT.
Premium or corporate brochure website
5 000 to 30 000 € excl. VAT and above
Small e-commerce site
3 000 to 5 000 € excl. VAT.
Professional e-commerce
5 000 to 15 000 € excl. VAT.
Complex e-commerce
15 000 € excl. VAT and above
Customised web application or platform
15 000 to 100 000 € excl. VAT.
The price differentials mainly reflect different contours and accompanying levels.
Public offers illustrate this magnitude. Kameo signs in particular 1 499 € excl. VAT. for a landing page, 2 999 € excl. VAT. for a brochure website and 4 999 € excl. VAT. for an e-commerce. At the other end, the CINQ agency presents custom WordPress creations from 8 000 to 30 000 € excl. VAT. and company or group projects ranging from 15 000 to 70 000 € excl. VAT.
So the right question is not just "how much does a site cost?", but "what does the advertised price really understand? »
1. How much does a professional brochure website cost?
A brochure website presents a company, its services, achievements and contact information. This is the standard format for artisans, independents, professionals, consultants, microbusinesses and SMEs.
Essential presence
A simple perimeter: about 1 000 to 1 500 € excl. VAT.
This envelope may be appropriate when the offer is clear, the number of pages limited and the content provided. The project is usually based on a proven structure adapted to the company's identity.
a few pages of presentation;
mobile adaptation;
contact form;
integration of texts and images submitted by the client;
Technical configuration and SEO essential.
A content budget does not automatically mean a bad site. It mainly involves a precise perimeter, few round trips and framed design time.
Prospecting tool
A professional site: around 1,500 to 5,000 € excl. VAT.
This range is consistent for a TPE or an SME that expects more than a minimum presence. The work can include editorial architecture, custom design, call for action, in-depth mobile optimization, a SEO base, statistics, security and administration training.
The number of pages is still important, but the quality of the message and the routes is more important. A six-page site designed to respond to prospect searches can be more useful than a twenty-page site without hierarchy or objective.
2. Why do some showcase sites cost 8 000, 15 000 or 30 000 €?
At this level, the company no longer finances only the integration of pages. It mobilises a method and several skills: digital strategy, artistic direction, UX/UI, editorial, SEO, specific development, project management, testing, content migration, performance or connection to the information system.
This budget is more targeted at organizations with branding, conversion, SEO or integration issues. A craftsman who wishes to present five services does not have the same needs as a group that connects his site to a CRM, an ERP, an extranet and several databases.
3. How much does an e-commerce site cost?
e-commerce is rapidly increasing the budget, as it is necessary to manage products, variants, payments, orders, customer accounts, transactional e-mails, stocks, carriers, invoices, promotions and business rules.
Catalogue controlled
A simple shop: about 3 000 to 5 000 € excl. VAT.
This envelope may be suitable for a reasonable catalogue without complex business integration. It assumes that products, prices, photographs, delivery conditions and regulatory statements are sufficiently prepared. Kameo's public offer at €4,999 excl. VAT provides a point of comparison for a WooCommerce project including model, SEO and training.
Connected trade
Advanced e-commerce: 8 000 to 15 000 € excl. VAT.
Multilingual, currency, ERP or CRM synchronization, subscriptions, specific logistics rules, large imports or marketing automations change the nature of the project. It is normal to receive very different proposals: it must be checked that they actually cover the same catalogue, the same connections and the same responsibilities.
4. How much does a web application or business software cost?
A content site and a web application are two different projects. As soon as accounts, rights, private data, dashboards, SaaS, configurator, marketplace or business workflow are created, the price depends on the logic to design and test.
A first framed product often starts around 15,000 € excl. VAT. A complete platform can exceed € 40,000 or 100,000 depending on the number of profiles, rules, integrations, data volumes, security and availability requirements. For this type of need, a functional scoping phase is essential before any reliable estimate.
5. What daily rates explain
The Malt barometer is updated from the active profiles and allows to understand part of the price formation. At the end of August 2026, it says about € 425 per day for an experienced WordPress webmaster in Paris. Sound developer barometer display €592 per day in Paris for experienced back-end profiles, with limited representativeness reported on some lines.
These amounts are neither a estimate nor a salary. However, they show why a custom site quickly reaches thousands of euros: scoping, design, design, development, integration, corrections, tests, server configuration, performance optimization, security and online placement each occupy part of the time.
6. Is it really more expensive in Paris?
Localization plays a role, but the type of provider, its experience and positioning often have more influence. A senior independent based across Europe can charge more than a Parisian structure that strongly industrializes its projects, and vice versa.
Remote work also reduces the importance of the address. To compare correctly, look at achievements, understanding of need, deliverables, availability, proposed maintenance and ability to explain choices.
Design, content, functions, SEO and integration vary the actual load.
7. The main elements that increase the price
01
Design and user experience
Adapting an existing base takes less time than designing each screen in Figma, producing a complete artistic direction and testing several routes. The level of customization should serve identity and conversion, not just multiply visual effects.
02
Writing and content
When final texts and visuals are provided, the work is shorter. A performance involving search for keywords, editorial structure, SEO editorial, photography or illustration involves additional skills.
03
SEO
Teaching essential tags does not represent the same work as analyzing research, building a semantic architecture, writing targeted pages, preparing redirections and organizing a sustainable editorial strategy.
04
Features and Integrations
Appointment, customer space, payment, reservation, configurator, CRM, ERP, API, automation and multilingual can completely transform the perimeter.
05
Level of support
An agency can involve a project manager, designer, developer, SEO specialist and editor. A freelancer usually acts alone or with a few partners. No model is superior in absolute terms: the right choice depends on the complexity and mode of collaboration expected.
Hosting, domain, licenses, maintenance and evolution must appear before signing.
8. Costs after posting
The creation price is not the only budget to be provided. A professional site then generates expenses for hosting, domain name, backup, licenses, maintenance, correction, evolution and sometimes continuous SEO.
Public offers again show different levels. Kameo announces maintenance from 79 € excl. VAT. per month. CINQ starts at 350 € excl. VAT. per month for its first package, then offers higher levels for larger needs.
Before signing, ask a simple question: "What more will I have to pay for the three years following the online posting? » Also ask who owns the domain name, hosting account, sources, data and admin access.
The right interlocutor depends mainly on the scope, the number of jobs to be coordinated and the expected level of availability.
9. Freelance or web agency: what to choose?
Direct relationship
Freelance or small studio
For an independent, artisan or small company with a clearly defined project, an experienced freelancer or a small studio can offer a direct relationship and a good relationship between budget and personalization.
Multidisciplinary team
Structured Agency
For an SME with several internal interlocutors, an ambitious brand identity, a large volume of content or many integrations, a structured agency may be preferable. It can gather several expertise in parallel and organize the continuity of the project.
The main thing remains to compare benefits. A price quote of €3,000 including design, development, mobile optimization, essential SEO, training and support can be more interesting than a €1,000 offer supplemented by many options. Conversely, a company has no interest in financing a complex organization if a simpler perimeter achieves its objective.
10. What concrete budget is planned in 2026?
01
Around 1 000 € excl. VAT.
A simple online presence, on a very limited perimeter and with already prepared content.
02
From 2 000 to 5 000 € excl. VAT.
A professional brochure website suitable for many artisans, independent and TPE.
03
From 5 000 to 15 000 € excl. VAT.
A premium site, a professional e-commerce or a project with several specific needs.
04
Over 15 000 € excl. VAT.
A business platform, a SaaS, an advanced e-commerce or a project requiring several expertise.
How to compare two quotes without mistake?
Check the perimeter: Pages, features, content, languages and integrations.
Identify deliverables: models, admin site, access, documentation and training.
Ask for the limits: number of returns, data collection, drafting and services not included.
Look at the duration: hosting, backups, licenses, maintenance, security and evolution.
Clarify the property: domain, accounts, files, code, data and reversibility conditions.
Measure the objective: visibility, requests for quotes, sales, time savings or improvement of a process.
Conclusion: the right price depends on the expected result
across Europe and internationally, a budget of 2 000 to 5 000 € excl. VAT. is a coherent order of magnitude for many professional showcase sites. E-commerce is more likely to be between 5 000 and 15 000 € excluding VAT, while a web application or business software can quickly reach tens of thousands of euros.
The price alone, however, does not make it possible to judge a quote. Check design, development, mobile optimization, SEO, writing, hosting, maintenance, access ownership and support after posting.
A good site is not just a business card. It must present the expertise, reassure prospects, respond to useful research and turn part of the visits into contact. The right budget is therefore the one that achieves this objective without financing unnecessary functions or sacrificing the necessary foundations for the duration.
Sources and method See references
Statement made on August 28, 2026. Offers may evolve; the amounts quoted remain those posted by their publishers at the time of the consultation. The general ranges are an editorial synthesis and not an official scale.
